Recent Posts

Posted in ChatGPT Marketing News PPC

ChatGPT Ads adds automated bidding, platform targeting

ChatGPT Ads adds automated bidding, platform targeting and view-through conversions as it expands into Latin America.

Continue Reading ChatGPT Ads adds automated bidding, platform targeting
Posted in Google Ads Marketing News PPC

Google expands Local Services Ads categories ahead of migration

Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.

Continue Reading Google expands Local Services Ads categories ahead of migration
Posted in Marketing

Should We Stop Writing With AI?

Should you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.

Continue Reading Should We Stop Writing With AI?
Posted in Google: SEO Marketing News SEO

Google working on fix for broken favicons in Google Search

The issue started earlier this week and today, Friday, Google has confirmed it is a bug on its end.

Continue Reading Google working on fix for broken favicons in Google Search
Posted in Marketing News SEO

Duane Forrester: AI is rewriting SEO, but the mission is the same

Duane Forrester-Search Engine Land 20 for 20

AI is forcing SEO to evolve fast, but Duane Forrester says success still comes from serving users, building trust, and learning continuously.

Continue Reading Duane Forrester: AI is rewriting SEO, but the mission is the same
Posted in AEO Marketing

Peec AI alternatives for AI visibility monitoring in 2026

Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI search data to CRM attribution, and run programs across multiple regions and content workflows.

Continue Reading Peec AI alternatives for AI visibility monitoring in 2026
Posted in Marketing Marketing Operations

Tech stack consolidation: The business case for unified systems & how to build them

Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems.

Continue Reading Tech stack consolidation: The business case for unified systems & how to build them
Posted in AEO Marketing

AEO audit tools — the best options on the market

AEO audit tools have become essential for any team that needs to know whether answer engines are citing their brand, and whether those citations are accurate. While traditional SEO audits track rankings and crawl health, AEO audit tools measure answer engine visibility across the platforms where buyers now get direct recommendations. For SEO managers, content strategists, and growth marketers, this is the new measurement layer most teams don’t have in place yet.

Continue Reading AEO audit tools — the best options on the market
Posted in CRM Marketing

How to write a CRM RFP (with free template)

CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants to know why there’s a $200K line item with no defined ROI. By the time procurement gets involved, you’ve got four vendors, three opinions, and zero consensus.

Continue Reading How to write a CRM RFP (with free template)
Your Digital Presence matters!
Posted in Uncategorized

Announcing The New Website Money Leak Scorecard

Your online presence should do more than simply exist, it should help people understand who you are, trust what you offer, and take the next…

Continue Reading Announcing The New Website Money Leak Scorecard